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Because every golf course owner and operator needs to know that decisions being made about tee time inventory are based in fact, not fiction.  The best way to do this is by comparisons based on trusted data collected electronically from the tee sheet.

ORCA is an acronym for

  • Occupancy
  • Revenue per Available Round
  • Channel Mix
  • Average Revenue per Round.

These are Key Performance Indicators (KPIs) that are useful to golf operators in this competitive age.  Help explain performance to managers, company executives and owners with data from a trusted, independent source.

Our Story

We know the tee time marketing technology space better than anyone.  We have been digging into electronic tee sheets, point of sale systems and the operations that surround tee time marketing for over 30 years.  We’re always learning more and eager to help the golf course owner and operator make better, data driven decisions based on the business intelligence platform that ORCA has created.

We created the business model, the technology platform and the sales and marketing strategies that became  We want to help golf course owners and operators by bringing clarity to barter relationship.  We can give you the tools to calculate the return on investment.  We can clearly show where the rounds and revenue impact your tee sheet helping you create an equitable relationship.  Did you know that over half of the rounds of golf booked by 3rd Parties are Friday, Saturday and Sunday?

We believe that golf courses have not received the full story related to rounds, revenue and performance of 3rd Parties for quite some time.  Through The ORCA Report we aim to change that by bringing clarity to the numbers related to your customers, competitors and barter.